Presenters: Alexis Sommers, Director of Enrollment Management and Financial Aid, Newark Academy Lou Scerra, Chief Strategy Officer, Newark Academy Synopsis: During this session, the presenters will share how the tools and strategies of change management can modernize and transform your approach to enrollment management. After a primer on change management, the presentation will share the reasons why change management tools are appropriate for enrollment management work before offering a case study on how the tools worked in practice at Newark Academy (NJ). Finally, participants will reflect on their own EM processes and how they might apply change management tools. Presentation Details: 1. Defining Change Management - “the processes, methods and techniques used to effectively plan, implement and control change within an organization.” - Munich Business School 2. Some Principles of Change Management -Remember your “why” -Understanding the needs of constituents -Relationship- and coalition-building -Communication & transparency -Measuring change 3. Why Change Management is Necessary for Enrollment Management Work -EM work touches all aspects of the school, requiring partnership from many offices -EM work requires adaptability amid shifting market dynamics and institutional priorities -Inherent inclination toward continuous improvement 4. Case Study: Change Management in Action -Change management tools helped to drive change in: -Stewardship (“Remember Your Why”) -Proportional Financial Aid (“Building a Coalition”) -Financial Reality of Families and Institutional Identity (“Understanding the needs of constituents”) -Tuition Remission (“Communication & Transparency”) -Benchmarking and data/market analysis (“Measuring Success”) 5. Coda -Where should I begin? -What if my organization isn’t ready for change?