Discover what’s next in enrollment strategy with a high-impact, hands-on workshop that blends human connection with the power of AI. You’ll explore how to sharpen your understanding of the market, design personalized experiences that drive yield, and align admissions and marketing efforts for greater impact. Then, shift into the future with practical, school-specific applications of how AI—especially ChatGPT—can transform your school’s marketing through real use cases, content generation, and prompt design. This fast-paced session is not high-level theory—it delivers real tools, real prompts, and real strategies you can use the moment you return to campus.

You’ll leave our workshop with 5 tactical takeaways:

• A sharper understanding of your market—and how to reach mission-aligned families more effectively.

• Personalized strategies that move beyond open houses to boost engagement and increase yield.

• Practical ways to align admissions and marketing for stronger strategic coordination and measurable results.

• A retention marketing framework that deepens family connection and strengthens re-enrollment.

• AI prompts, tools, and real-world use cases to streamline content creation and enhance efficiency.

Speakers:

• Brendan Schneider, Founder and CEO, SchneiderB Media Inc.

• Nija Majmudar Meyer, Vice President for Enrollment Management, Woodward Academy

• Gregory Smith, Associate Vice President for Admissions, Woodward Academy

• Bernetta Edmondson, School Engagement Coordinator for Grades Pre-K to 6, Woodward Academy

• Michelle Rosenthal, School Engagement Coordinator for Grades Pre-K to 6, Woodward Academy