Enrollment Management Data Storytelling, Board Reporting, and Dashboards…Oh My!
Data Pre-Conference Workshop | Wednesday, September 17, 2025 | 1-5 p.m.
Ari Betof
Co-Founder & Partner
Mission & Data
Sarah Enterline Roch
Director of Institutional Research
St. Mark’s School (MA)
and
Institutional Research Consultant
Mission & Data
Kelsey Vrooman
Co-Founder & Partner
Mission & Data
Laurel Baker Tew
Assistant Head of School for Enrollment Management
Viewpoint School (CA)
Victoria Muradi
Director of Strategic Initiatives
Durham School (NC)
Does preparing for a board presentation feel as daunting as landing in Oz?
Harvard professor Howard Gardner wrote,
“Stories are the single most powerful tool in a leader’s toolkit.”
Enrollment management leaders and their teams are tasked with presenting complex data to support mission-driven, data-informed initiatives. Savvy enrollment management teams can utilize data storytelling to create shared understanding and accelerate institutional progress. Pairing data visualization and data storytelling fosters agility. It provides avenues for effectively addressing tough questions from applicant families, faculty and staff, the leadership team, and board of trustees.
Dive into this hands-on pre-conference session to learn the art of taking the “numb” out of the numbers. Whether your school is building in-house capacity, considering partnering with expert consultants or just trying to figure out how to get started, bring your laptop and your ruby slippers. This session is intended for enrollment leaders and members of their team. Participants can attend individually or as a group and work collaboratively together during the session.