AGENDA 

10:00 am - Registration

10:30 am - Welcome - Frankie Brown, Assistant Head of School and Enrollment Management, Sidwell Friends School 

10:45 am - Facilitated Roundtables

• Each group will have a lead facilitator and a notetaker. Summaries from each group will be shared with attendees afterward. 
• Two rotations of three topics:
  • Systematizing and Documenting Admission Processes – 10:45 – 11:20; 11:25 – 11:55
  • Fulfilling Strategic Enrollment Goals using demographics, psychographics, and county/district/state level data – 10:45 – 11:20; 11:25 – 11:55
  • Personas, SEO, and digital advertising – 10:45 – 11:20; 11:25 – 11:55

12:15 pm  -  EMA Update - Christina Dotchin, Vice-President of Member Relations, EMA, and Allison Davis, Assistant Director of Membership & Business Development, EMA 

12:45 pm - Lunch

1:30 pm -  End of Meeting

MEETING LOCATION AND DETAILS

• School Address: Sidwell Friends School, 3825 Wisconsin Ave, Washington, DC 20016
• Parking: Guests are asked to park in the garage on the lower level and enter campus through the gate near the Campus Services building.
• Meeting Location: RLS Meeting Room -Someone at the gate will welcome and direct you to the meeting room