How do we design the future of school admissions? In this thought-provoking and challenging presentation, David Willows will introduce the idea that, when it comes to choosing a school, families move through different stages in a universal decision making cycle. He will suggest that if we understand this cycle, we will better understand how to support prospective families and have a blueprint for designing the future of school admissions. Participants will leave with the blueprint in their hands, as well as plenty of practical examples as to how this might look in their school.